The logo, an important part of a company’s branding, has undergone a huge transformation in the past two decades. A common aspect in the most successful redesigns is minimalism, which is now the most sought after trend in logo designs.
What is Minimalism
Minimalism in design refers to giving minimum possible colors, effects and complexities to the design. The evolution in logo designs is mostly characterized by replacing 3D shapes with more flat components, simplifying the designs and eliminating luster from colors thereby giving a clean, clutter free look to the logo.
Why Minimalism
A minimalistic logo design makes your brand easy to recall and helps consumers grasp the most important information only at the first glance. Such a logo looks stylish yet elegant, classic yet contemporary.
Some of the biggest brands realized the impact of minimalism in branding and redesigned their logos. These new logos became trendsetters for a new era in logo designs.
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