Rethinking the brand logo: adopting minimalism

Google’s success has often been credited to their clean home page. They tried to do the same thing with their logo design and so, after 6 redesigning efforts, Google finally came up with their most minimalistic logo in September 2015. The latest logo is a flat wordmark, with no 3D effects or shadow elements. The font used in the logo feels more contemporary, since it resembles the fonts we see on mobile screens and laptops all day every day.

Did you know the very first logo of Apple was completely opposite to what the current logo is known for? The first Apple logo made in 1976 consisted of a lot of things – an image of Isaac Newton sitting under a tree, a quote by William Wordsworth about Newton’s unique thoughts and a lot of complex, intricate design elements. Steve Jobs later made minimalism the identity of apple, not just in its logo but in its products as well. This reflects in its current clean, sleek silhouette of a bitten apple which is the most iconic logo ever made.

Netflix was earlier known for DVD rentals and that was the essence of its bright, alluring logo which gave cinematic feels. Ever since the company has transformed into a streaming platform and started creating original content as well, its logo design bas been redesigned into a plain red text, ditching its black background and shadowy fonts.